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Cover Letters

What's the secret ingredient
that WOWs employers?

How come hardly anybody uses it?

A tailored cover letter shows you mean business. A generic letter marks you as a mass-mailer who’ll take any job that comes along.

You can absolutely boost your odds for an interview by sending a cover letter that includes a simple reason why, based on some quick research of the company and the job opportunity.

Your research might be as simple as checking the company’s Web site, Googling a buzzword or checking an item in Wikipedia.

The trick is to write a smooth transition paragraph that ties a fact about the company to a fact about your personal experience (sometimes difficult to do, and that's probably why so few people bother).

I can dig into your work history, pull out a hidden gem and then write a transition paragraph that links your personal experience to something published on the company's Web site or in the annual report.

A tailored cover letter—no more than 150 or 200 words—is a wonderful complement to your resume. Here’s another area where you can shine.

Better yet—after you create a good cover letter for a particular company—you can often reuse the framework for similar jobs at other companies.

Note for Career changers

If you're making a major career change, you'll need an exceptionally strong and well-researched cover letter. As a direct-response copywriter, I am particularly skilled for this type of assignment.

Please send me an email and describe your requirements.

Depending on your particular curcumstances, you might be better served by some format in addition to a cover letter, for example, PowerPoint, charts, tables or graphs. I've used all three formats—especially tables—with good results.