About This Site

“I’m gonna be an astronaut!”

Said Joe Junior, age 9, son of a good friend of mine. This kid just wouldn’t shut up about it.

Eight years later Joe Junior won admission to the Air Force Academy. He became a superb pilot and, eventually, an astronaut. For all I know he’s somewhere in outer space right now.

I love stories like that.

Napoleon, Liz Taylor, Patton and Tiger Woods all followed through on their early childhood dreams. Each made an unstoppable beeline to the target.

Most of us have several careers

Have you pursued your own career with such single-minded focus? Probably not.

According to the Department of Labor, a typical person has three or four different careers in a lifetime and works for ten employers, holding each job 3.5 years (a boon for resume writers!)

I’m the poster child for career changers

In 1977 I started out as an electrical engineer, designing video scramblers for satellite TV. During the next 13 years I migrated from engineering to marketing, technical sales and sales VP. By 1992 I had quit sales, gone back to school, graduated from Columbia University’s Graduate School of Journalism and launched myself into high-tech marketing communications and sales writing.

Despite my convoluted path getting here, I really do enjoy my work as a marketing copywriter (BTW that includes writing resumes, which is a genre of marketing writing).

Things will work out for you

When I switched careers the transition felt jarring and chaotic, but it all paid off in the long run.

If you’re about to switch careers or go after a better job, things will work out for you, too—but you’ll need all the help you can get. You must enlist people-in-the-know to help you make the transition.

Here’s where this site comes in

As soon as you decide what you really want to do, your next step is packaging your dream into simple, compelling and credible language so that other people can help you.

This site is all about packaging yourself: most importantly, your resume—and maybe a bio, profile, cover letter, business plan or Web site.

After packaging your plans for the small screen, you’re ready to network yourself into a new career—and this site covers that base as well (for example, social networking via sites like LinkedIn and Jigsaw). It’s all here.

Three “magic bullets”

For about 30 years I’ve been helping friends, colleagues, students and paying clients write their resumes. People tell me I've got a natural knack for writing resumes and I really enjoy helping them.

So in 2000 I considered myself quite the expert on writing resumes when I landed at Bernard Hodes—an ad agency that specializes in online-recruitment advertising.

When I told Roberta, a colleague, about all the “tricks of the trade” I learned from my books on resume writing, she laughed.

“Most of that is useless,” she said. “All those books are outdated. Recruiting practices have changed so much in the last 10 years it would make your head spin!”

Then she explained the three “magic bullets” that every recruiter and HR manager look for on a resume. If those three items aren’t there, in the right style of type, in the right order, then the resume likely gets tossed in the garbage. If those three “magic bullets” are there, the applicant will get an interview—and very likely a job offer.

Turns out everything she said was 100% true. Years later I learned that all the top outplacement firms—which charge thousands of dollars to coach clients on the fine art of writing resumes—all apply the same three principles I heard from Roberta.

For better results—and more interviews—work with "The Resume Coach"

You can read all about these "three magic bullets" on the pages of this Web site.

And your chances of writing an acceptable resume by yourself are pretty good—assuming you write well, read the latest books on resumes and follow the pointers given on this site.

But you'll get much better results if work with an outside writer like yours truly, The Resume Coach—especially when you tackle your PAR-Accomplishment statements. It’s similar to being coached for the SAT exams—a small investment in time and money up front yields a a big payoff later, a much better result.

Truths Well Told?

Another reason to work with a writing coach: Often it’s difficult to be objective about your own accomplishments.

An outside writer can draw out your best contributions. You'll get a fresh perspective and an objective point-of-view from somebody who knows what employers expect to see. You can't get that valuable feedback from a book.

The vast majority of people over 40 who write their own resumes grossly undersell themselves, so their resumes sound boring and wimpy. So when an outside writer helps them, they can't believe the final result.

"This doesn’t sound like me—nobody will believe it.” Many people say something like that when they see the new resume (or when they get plastic surgery).

Actually, every word is scrupulously accurate—Truths Well Toldalthough you might be a little shocked by an outside writer's objective packaging of your personal history.

After a while you'll absorb the new reality and your self image will shift. Happens all the time.

The world’s most gratifying work

As a marketing writer, I sell vitamins, home-study courses, subscriptions to financial newsletters, digital TVs, computer software, high-end audio gear and more.

But nothing is more gratifying than writing a sales letter (namely, your resume) that sells a hiring manager on the benefits of hiring you. It's a joy to do and deeply gratifying.

That’s the real and wonderful part of writing resumes, and I look forward to helping make your dream career a reality.

Thank you for visiting!